{"product_id":"sportmax","title":"Sportmax","description":"\u003cp\u003eFounded in 1969, Sportmax has built its heritage on a strong base of beautiful Italian craftmanship and bold innovation. Over the last fifty years, this iconic brand has presented a steadfast dedication to smart lines and clean form that Vogue once characterized as “a far cry from conventional.” Making its runway debut in 1976, the house garnered industry acclaim for its free spirit and approachable styling, which offered women a selection of versatile separates that could transition to every occasion. Over the decades, the Sportmax woman has garnered a devout following with an often mysterious approach to timeless elegance. Glance back at the iconic pieces that defined decades of style and the collections that inspired an industry with original photography and never before archival images.\u003c\/p\u003e\u003cp\u003e\u003c!--*SEP*--\u003e\u003c!--*SEP*--\u003e Olivier Saillard is a graduate in art history. In 1995, he was appointed as director of the Fashion Museum of Marseille. In 2000, he became responsible for the programming of “Mode” exhibitions at the Musée des Arts Décoratifs in Paris and, in 2010, director of the Palais Galliera, at the Paris Fashion Museum. He currently serves as the artistic director of image and culture at J.M. Weston, and has done so since 2018. The author of several books, including \u003cem\u003eIdeal History of Contemporary Fashion\u003c\/em\u003e (Textuel, 2009), Saillard has also curated major exhibitions such as \u003cem\u003eYohji Yamamoto: Just Clothes\u003c\/em\u003e, \u003cem\u003eChristian Lacroix: Clothing History\u003c\/em\u003e, \u003cem\u003eAzzedine Alaia\u003c\/em\u003e, \u003cem\u003eMadam Gres: Sewing at Work\u003c\/em\u003e, and \u003cem\u003eThe Ephemeral Museum of Fashion\u003c\/em\u003e. \u003cbr\u003e \u003cbr\u003e Luke Leitch is a fashion writer based in both London and Milan. His current roles include contributing editor to \u003cem\u003eVogue Runway\u003c\/em\u003e (US), editor at large of \u003cem\u003eL’Uomo Vogue\u003c\/em\u003e (Italy), style editor for \u003cem\u003eThe Economist’s 1843\u003c\/em\u003e magazine (UK) and contributing fashion editor to \u003cem\u003eGQ\u003c\/em\u003e (UK). Mr. Leitch has also held deputy fashion editor roles at two leading British newspapers, \u003cem\u003eThe Daily Telegraph\u003c\/em\u003e and \u003cem\u003eThe Times\u003c\/em\u003e. He has covered fashion during just one decade of Sportmax’s fifty‑year history and began his career first as a gossip columnist and then as an arts correspondent for the \u003cem\u003eLondon Evening Standard\u003c\/em\u003e newspaper. He wishes Sportmax made menswear.\u003c\/p\u003e","brand":"ASSOULINE","offers":[{"title":"Default Title","offer_id":35675329298596,"sku":"9781614288541","price":195.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0456\/5696\/5284\/products\/Sportmax-A.jpg?v=1597302564","url":"https:\/\/assouline763-com.myshopify.com\/products\/sportmax","provider":"assouline763.com","version":"1.0","type":"link"}